Last updated: 1 January 2025
This Cookie Policy explains how FundShield Legal ("we", "us", "our") uses cookies and similar tracking technologies on our website at fundshield-legal.co.uk. It should be read alongside our Privacy Policy, which explains in more detail how we process personal data.
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites function correctly, to improve efficiency, and to provide website owners with information about how users interact with their pages. Cookies can be "session cookies" which expire when you close your browser, or "persistent cookies" which remain on your device for a defined period.
We use the following categories of cookies on this website:
Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They include cookies that enable our contact forms to work and that manage the display of the cookie consent banner.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookieconsent_status | Stores your cookie consent preference | 1 year |
| _gtag_id | Stores the Google Analytics tag identifier from URL parameters | 30 days |
| _gconv_id | Stores the conversion identifier for advertising measurement | 30 days |
Analytics Cookies
With your consent, we use Google Analytics to collect anonymised information about how visitors use our website. This helps us understand which pages are most useful and identify areas for improvement. These cookies are only set if you click "Accept" on the cookie consent banner.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics — distinguishes users | 2 years |
| _ga_* | Google Analytics — maintains session state | 2 years |
| _gid | Google Analytics — distinguishes users within a session | 24 hours |
Advertising and Conversion Cookies
With your consent, we use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. These cookies allow us to understand whether a visit to this website resulted from one of our advertisements. These cookies are only set if you click "Accept".
| Cookie Name | Purpose | Duration |
|---|---|---|
| _gcl_au | Google Ads — conversion measurement | 90 days |
| IDE | Google DoubleClick — ad targeting and measurement | 13 months |
When you first visit our website, you will see a consent banner that allows you to accept or decline non-essential cookies. You may change your preferences at any time by clearing your browser cookies and revisiting the site, which will present the consent banner again.
You can also control cookies directly through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, and be warned when a cookie is about to be set. Please note that disabling certain cookies may affect the functionality of this website.
To learn more about managing cookies in your specific browser, visit:
Some cookies on our website are set by third-party services, including Google LLC. Google's use of cookies is governed by Google's own Privacy Policy, available at policies.google.com/privacy. We have no direct control over the cookies set by Google, but these are only activated on our site with your consent.
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our services. The current version will always be available on this page.
If you have questions about our use of cookies, please contact:
FundShield Legal
14 Gray's Inn Road, London WC1X 8HN
Email: claims@fundshield-legal.co.uk